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Budget to premium range with a full breakdown
Guide Price — Not a Formal Quotation
All prices provided by Aria are indicative estimates based on the information shared during the conversation. Final pricing may vary depending on full project requirements, third-party integrations, design complexity and timeline. A detailed, fixed-price proposal will be provided by the XerSha team following a full project discovery.
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UK Web Design Pricing 2026

How much does a website
actually cost in the UK?

Transparent pricing — no vague ranges, no hidden fees. Build your own price above or use this guide to understand the UK market.

What You Need XerSha Budget XerSha Premium Typical UK Agency
Basic Landing Pagefrom £300from £800£1,000–£3,000
5-Page Business Websitefrom £2,000from £4,500£3,000–£8,000
10+ Page Website with CMSfrom £3,500from £7,000£5,000–£15,000
E-Commerce (Shopify)from £2,500from £5,000£3,500–£10,000
E-Commerce (Custom)from £5,000from £12,000£8,000–£25,000
Web App / SaaS Dashboardfrom £8,000from £18,000£15,000–£50,000
Mobile App (iOS + Android)from £8,000from £20,000£20,000–£60,000
AI Chatbot / Automationfrom £1,500from £5,000£3,000–£12,000

All prices are guide prices. Final cost depends on your specific requirements. Chat with Aria above for a personalised breakdown.

Frequently Asked Questions

A basic landing page starts from £300 and can be live within 24 hours. A professional small business website typically costs £1,500–£5,000. E-commerce stores range from £2,500–£15,000, and custom web applications start from £8,000. At XerSha you only pay for the components you actually need — chat with Aria above to build your own price from scratch.
UK freelance web developers typically charge £30–£80 per hour depending on experience level. Junior developers start around £30–£50/hour, mid-level experienced developers charge £50–£80/hour, and senior specialists can command £80–£120/hour. London-based developers generally charge 20–33% more than those elsewhere in the UK. At XerSha we charge by project with a fixed price — so you know exactly what you'll pay before we start.
The average UK web developer day rate in 2026 is £390–£438 per day for freelancers. London commands a premium of around 33%, pushing rates to £500–£600 per day. Agencies typically charge £600–£800+ per day inclusive of project management and QA. For most businesses a fixed-price project offers better value than a day rate — you avoid scope creep and unpredictable invoices.
A 5-page business website typically costs £1,500–£3,000 with a freelancer, or £3,000–£8,000 with a UK agency depending on design quality and features included. XerSha builds 5-page websites from £2,000 — including mobile optimisation, contact form and basic SEO setup as standard. Use the quote tool above for an exact breakdown.
A Shopify e-commerce store typically costs £2,500–£6,000 for a professionally built store. A fully custom e-commerce platform ranges from £6,000–£20,000 depending on the number of products, payment integrations, and features required. Larger stores with hundreds of products and advanced features can cost £20,000–£40,000+. XerSha builds Shopify stores from £2,500 and custom e-commerce from £5,000.
A basic landing page can be live in 1–2 weeks. A standard business website takes 3–6 weeks. E-commerce stores take 4–10 weeks. Web applications and SaaS dashboards take 8–16 weeks depending on complexity. XerSha provides a fixed timeline before every project starts — no vague estimates.
Freelancers are typically cheaper (£1,500–£5,000 for a small site) and can be great for simple projects. Agencies cost more because they include strategy, design, development, QA and ongoing support under one roof. The risk with a single freelancer is availability, consistency and what happens when something goes wrong. XerSha gives you senior agency quality — every project handled by experienced developers and designers — at prices that compete with freelancers.
Yes — always, with XerSha. You receive full code handover, full file handover and complete documentation. Nothing is locked to us. Be careful with website builders like Wix and Squarespace — you never own those sites. If you cancel your subscription the site disappears. With XerSha, you own it outright from day one and can take it to any developer in the future.
Monthly website running costs in the UK typically range from £50–£300 for a small business. This covers hosting (£10–£50/month), domain renewal (around £15–£20/year for a .co.uk), SSL certificate (often free), security monitoring and occasional updates. XerSha includes 30 days of free post-launch support on every project, then affordable monthly retainers for ongoing updates.
Generally yes. HMRC usually treats website build costs as capital expenditure — you can offset it against your tax bill via capital allowances. Ongoing hosting and maintenance costs are usually deductible as business expenses. Always speak to your accountant for advice specific to your situation, but in most cases a website is a tax-efficient business investment.
Basic SEO retainers in the UK start from around £500 per month and can reach £5,000+ per month for comprehensive campaigns including technical SEO, content creation and link building. XerSha includes on-page SEO setup — meta tags, schema markup, sitemap and Google Search Console — in every website we build as standard, at no extra cost.
The biggest difference is not just design — it's whether the website is built to generate results or just to exist online. Higher-priced websites typically include strategic UX planning, conversion-focused design, proper SEO foundations, performance optimisation and scalable architecture. A £300 template often costs far more in lost customers and eventual rebuilding than a properly built £1,500 site would have.
Yes — it's non-negotiable. Over 65% of UK web traffic is now on mobile. Google indexes the mobile version of your site first and uses it to determine your search rankings. A site that doesn't work properly on mobile will rank lower and convert fewer visitors. Every website XerSha builds is mobile-first by default — designed for phones before desktops.
Custom web applications typically start around £10,000–£15,000 for a basic platform and can exceed £100,000 for complex enterprise systems. SaaS dashboards with user accounts, data and integrations typically cost £8,000–£30,000 depending on features. XerSha builds web applications from £8,000 — chat with Aria above to get a component-by-component breakdown for your specific project.
A credible UK agency building a 10-page website with custom design and proper SEO typically needs 40–80 hours of work. At £50–£150/hour, that puts a fair price at £2,000–£12,000 depending on complexity. If someone quotes £500 for "full agency work", ask exactly what's included. At XerSha every quote is fully itemised — you see exactly what each component costs before any work starts.

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