Most websites that don't convert don't have a traffic problem. They have a trust problem, a clarity problem, or a friction problem - usually all three. After redesigning dozens of websites, we keep seeing the same five mistakes.
Mistake 1: Your hero doesn't answer "what do you do?" in 5 seconds
Visitors decide whether to stay within seconds of landing. If your headline is clever rather than clear, you're losing them. Lead with what you do and who you do it for. Save the clever copy for further down the page where you've already earned their attention.
Mistake 2: Too many calls to action
Every page should have one primary action you want the visitor to take. If you have five different buttons all competing for attention, you'll get clicks on none of them. Pick one. Make it obvious. Repeat it at logical intervals down the page.
Mistake 3: Vague testimonials
"Great service, would recommend!" does nothing. "They rebuilt our checkout and our conversion rate went from 1.2% to 3.8% in the first month" does a lot. Push your clients for specific, measurable results. If you don't have them yet, ask - most clients are happy to provide them when prompted.
Mistake 4: Mobile as an afterthought
Over 60% of your visitors are on a phone. If your mobile experience is a squashed version of your desktop site, you're losing the majority of your traffic. Design mobile first, then expand to desktop. We enforce this process on every project.
Mistake 5: Slow load times
Every additional second of load time reduces conversion by approximately 7%. Compress your images, use a CDN, and fix your Core Web Vitals. We audit these for every client before touching the design - because a beautiful slow website is worse than an ugly fast one.